diff --git a/src/pages/index/index.vue b/src/pages/index/index.vue
index 665195f..f9600f3 100644
--- a/src/pages/index/index.vue
+++ b/src/pages/index/index.vue
@@ -125,12 +125,34 @@
       </view>
     </scroll-view>
 
+    <!-- 首页弹窗广告：每次冷启动弹一次，取「首页弹窗」类型排序最前一条 -->
+    <view
+      v-if="homePopupVisible"
+      class="popup-overlay"
+      :class="{ visible: homePopupAnim }"
+      @click="closeHomePopup"
+    >
+      <image
+        class="popup-img"
+        :src="homePopupData?.imageUrl || ''"
+        mode="widthFix"
+        @click.stop="onHomePopupClick"
+        @error="onHomePopupImgError"
+      />
+      <view class="popup-close" @click.stop="closeHomePopup">
+        <view class="close-x">
+          <view class="close-line line-a" />
+          <view class="close-line line-b" />
+        </view>
+      </view>
+    </view>
+
     </view>
 </template>
 
 <script setup lang="ts">
-import { ref, computed, onMounted } from 'vue'
-import { onShareAppMessage, onShareTimeline } from '@dcloudio/uni-app'
+import { ref, computed, onMounted, nextTick } from 'vue'
+import { onShow, onShareAppMessage, onShareTimeline } from '@dcloudio/uni-app'
 import { post } from '../../api/request'
 import { BASE_URL } from '../../config'
 import type { BannerItem } from '../../api/types'
@@ -224,6 +246,71 @@ async function fetchSpots() {
   }
 }
 
+/* ====== 首页弹窗广告（HOME_POPUP） ====== */
+// xuchao: 首页为 tabBar 页，实例与进程同生命周期，实例级标志即「每次冷启动弹一次」
+let homePopupHandled = false
+let homePopupFetching = false
+const homePopupData = ref<BannerItem | null>(null)
+const homePopupVisible = ref(false)
+const homePopupAnim = ref(false)
+
+onShow(() => { checkHomePopup() })
+
+/** 首页每次显示时检查；本次启动已弹过/请求中则跳过；接口失败不置标志，下次进首页重试 */
+async function checkHomePopup() {
+  if (homePopupHandled || homePopupFetching) return
+  homePopupFetching = true
+  try {
+    const list = await post<BannerItem[]>('/mpContent/queryList', { channel: 'pingxiang', type: 'HOME_POPUP' })
+    homePopupHandled = true
+    const item = (list || []).find(c => c.imageUrl)
+    if (item) {
+      homePopupData.value = item
+      homePopupVisible.value = true
+      nextTick(() => { homePopupAnim.value = true })
+    }
+  } catch {
+    // 静默失败，下次进首页再试
+  } finally {
+    homePopupFetching = false
+  }
+}
+
+/** 点击广告图：先关弹窗，再跳配置的内部页面 */
+function onHomePopupClick() {
+  const url = homePopupData.value?.linkUrl
+  homePopupAnim.value = false
+  homePopupVisible.value = false
+  if (url) navigateInnerPage(url)
+}
+
+/** 关闭弹窗（离场动画结束后移除节点） */
+function closeHomePopup() {
+  homePopupAnim.value = false
+  setTimeout(() => { homePopupVisible.value = false }, 280)
+}
+
+/** 图片加载失败直接移除弹窗 */
+function onHomePopupImgError() {
+  homePopupVisible.value = false
+}
+
+// xuchao: tabBar 页 navigateTo 会失败，必须走 switchTab
+const TAB_PAGE_PATHS = ['/pages/index/index', '/pages/qrcode/index', '/pages/profile/index']
+
+/** xuchao: 小程序内部页面智能跳转（tabBar 走 switchTab，其余 navigateTo，失败兜底提示） */
+function navigateInnerPage(url: string) {
+  const path = url.startsWith('/') ? url : `/${url}`
+  if (TAB_PAGE_PATHS.includes(path.split('?')[0])) {
+    uni.switchTab({ url: path })
+    return
+  }
+  uni.navigateTo({
+    url: path,
+    fail: () => uni.showToast({ title: '页面暂未开放', icon: 'none' }),
+  })
+}
+
 onShareAppMessage(() => ({
   title: '爱上萍乡旅游年卡',
   path: '/pages/index/index',
@@ -823,4 +910,90 @@ function goMore() {
 .main-scroll {
   flex: 1;
 }
+
+/* ============================================
+   首页弹窗广告
+   ============================================ */
+.popup-overlay {
+  position: fixed;
+  inset: 0;
+  z-index: $z-modal;
+  background: rgba(0, 0, 0, 0.45);
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+  justify-content: center;
+  opacity: 0;
+  transition: opacity 280ms cubic-bezier(0.16, 1, 0.3, 1);
+
+  &.visible {
+    opacity: 1;
+
+    .popup-img {
+      transform: scale(1);
+      opacity: 1;
+    }
+
+    .popup-close {
+      opacity: 1;
+      transform: scale(1);
+    }
+  }
+}
+
+/* 广告图：宽 600rpx 固定，高按原图比例（widthFix）自适应 */
+.popup-img {
+  width: 600rpx;
+  border-radius: $radius-2xl;
+  overflow: hidden;
+  transform: scale(0.88);
+  opacity: 0;
+  transition: transform 320ms cubic-bezier(0.16, 1, 0.3, 1),
+              opacity 260ms cubic-bezier(0.16, 1, 0.3, 1);
+}
+
+.popup-close {
+  width: 72rpx;
+  height: 72rpx;
+  border-radius: $radius-full;
+  border: 2rpx solid rgba(255, 255, 255, 0.35);
+  background: transparent;
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  margin-top: $spacing-4;
+  flex-shrink: 0;
+  opacity: 0;
+  transform: scale(0.8);
+  transition: opacity 320ms cubic-bezier(0.16, 1, 0.3, 1) 120ms,
+              transform 320ms cubic-bezier(0.16, 1, 0.3, 1) 120ms;
+
+  &:active {
+    background: rgba(255, 255, 255, 0.1);
+  }
+}
+
+.close-x {
+  width: 24rpx;
+  height: 24rpx;
+  position: relative;
+}
+
+.close-line {
+  position: absolute;
+  top: 50%;
+  left: 50%;
+  width: 28rpx;
+  height: 2rpx;
+  background: #ffffff;
+  border-radius: 2rpx;
+
+  &.line-a {
+    transform: translate(-50%, -50%) rotate(45deg);
+  }
+
+  &.line-b {
+    transform: translate(-50%, -50%) rotate(-45deg);
+  }
+}
 </style>